Friday, April 1, 2011
Thursday, February 24, 2011
Keywords Research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords. Keyword
research should target the keywords of our potential customers what are they entering when searching for the product or service we offer on search engine.
Tuesday, February 22, 2011
Benefits of directory submission
As u knows, with quality directory submission you will get one way links on relevant categories of your sites. One way links and search engine rankings have an effective relationship. The reason behind it is that the more links you have higher are the chances of a visitor coming to your site through these links. The search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically. One reason is also that many people actually do surf these directories to look for the things they want. So they will also act as a medium to bring in your prospective customer to your site. So we can say that directory submissions have the three major benefits
- Higher rankings in Search engine result pages
- Website indexed in search engines
- Click through traffic
How to Use Directory Submission Effectively
The web directories are in fact the places where different links are categorized according to the niche they belong so that those will be easily recognized by search engine spiders as well as human visitors. So it is necessary to use directory submission effectively. Here the some guidelines for choosing the best directories for your sites.
- If you want permanent and guaranteed listings then you should submit on paid directories. Because on free directories listing completely depends on the directory owner.
- As u know good page rank denotes quality and popular site. So firstly it’s good to have maximum submissions on High PR directories.
- Though most of the directories are general, few of them are niche specific. No doubt, listing in topic related directory counts better than that in general but one has to submit to both the kinds. It will increase your site's visibility in various places. So consider both Generic & specific.
- Manual directory submission: In this approach a team of submitters personally submit your site to different directories. They handle all the operations like captcha processing etc. Manual submission ensures the maximum chances of approval.
- Automated or software submission: In order to speed up the process of submitting to thousands of sites in very less time, a lot of directory submission tools are launched.
Blog submission process is just like article submission or site submission. Then Process should be same. As u know first you have to fill a form & after that wait for a while until you get specified about your link. Then you will know that your blog is now live on this particular submission engine. The more you will submit more results you will get.
Here are the some useful guidelines for blog submission.
Always choose best blog directories for your blog submission which have built a status for themselves in the year of their existence.
Make sure that the directories also offer RSS feed facility else you are on the way of wasting your efforts. So always check this option.
Don't try to spam these blog directories with extensive submissions, because this can be harmful for your blog.
Use selectable anchor tags to submit your blog link to these directories.
Creating back links is the most effective way of getting rankings in search engines & naturally it brings quality traffic to your site or blog. Actually links are the best way to improve traffic on your sites. As u knows doing article submissions creates quality contextual one way links. This is because search engines will always meet original content that you offer to your visitors with the help of blog submission services and give them a higher ranking.
When you have an impressive blog and when you do powerful blog submissions you will surely bring desirable results & quality traffic to your blog. Here are the best top 10 blog submissions sites. These will surely help you to improve your blog traffic, these also offer RSS feed facility.
Monday, February 21, 2011
Search Engine Optimization (SEO)
The best way of getting optimized under various search engines with SEO Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic” or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers
- How search engines work
- What people search for
Optimizing a website primarily involves
- Editing its content
- HTML coding
to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search Engine Optimizers:
The best way of getting optimized under various search engines with SEO Search Engine Optimization
They are the consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. They may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.
SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
Blogging and SEO
Search engines value regular, fresh content, and by blogging you can create just that.
The more you post, the more often search engines will spider your site, looking for additional, relevant content. Basing your blog on your keyword strategy created in the SEO process can also aid your web site in ranking for those key phrases. Blogs, by their social nature, can also increase the incoming links to your web site. Using a blog platform that has been designed to be search engine friendly is crucial to harnessing the SEO power of blogging. Some features of SEO-friendly blogging software include:
- Each blog post should be assigned a unique page which can be easily accessed and indexed by the search engines. This is called a permalink.
- Pages should be able to be tagged with keywords relevant to your SEO strategy.
- Each post should be able to have its own unique meta data (title, description and key phrases).
- Social bookmarking functionality should be built in.
How do you know where to start on building your keyword list? It requires a little thought, and a fair amount of research using tools which are readily available to help
you both grow and refine your list of keywords.
Think about the words you would use to describe your business, and about the questions or needs of your customers that it fulfils. How would someone ask for what
you are offering? Consider synonyms and misspellings as well. Bear in mind that people might not ask for your services in the same way you describe
them. You might sell “herbal infusions” whereas most people would ask for “herbal teas”, although some might request a “tisane”. If you are selling Tamagotchis, remember that the spelling can be tough to recall, and
you might need to consider common misspellings like “tumagochi” or “tamagochi”.
Survey customers and look at your web site referral logs
Look to see what terms customers are already using to find you, and add those to your list. If they are already sending you some traffic, it is worth seeing if you can increase
Use keyword research tools
There are several tools available for keyword discovery, and some of them are free! Some tools will scan your web site and suggest keywords based on your current
content. Most will let you enter keywords, and will then return suggestions based on past research data with:
Common keywords used with that keyword
Frequency of the keywords in search queries
Industry related keywords
Keywords that are sending traffic to your competitors
How many other sites are targeting your keywords
Optimising Content for Key Phrases
Once keywords and phrases are selected, we need to ensure that the site contains content to target those key phrases. We must ensure that the content is properly
structured and that it sends signals of relevance. Content is the most important part of your web site. We must create relevant, targeted content aiming at our selected
Content already has several roles to play on your site:
It provides information to visitors.
It must engage with them.
It must convince them to do what you want.
Now it must also send signals of relevance to search engines. You need to use the keywords on the content page in a way that search engines will pick up, and users
will understand.Each web page should be optimised for two to three key phrases: the primary key phrase, the secondary and the tertiary. A page can be optimised for up to five key
phrases, but it is better to have more niche pages than fewer unfocused pages.
Here are some guidelines:
Title tag: use the key phrase in the title, and as close to the beginning as possible.
H1 header tag: use the key phrase in the header tag,in the other H tags.
Just as an image can help emphasise the content on a page to a visitor to that page, they can also help search engines in ranking pages, provided they are labelled correctly.
Here are some ways to optimise images with key phrases for SEO:
Use descriptive filenames.
Use specific ALT tags and Title attributes for the images.
Meta information can be supplied in the image file. Make sure this information is relevant.
Use descriptive captions, and keep relevant copy close to the relevant image.
Make sure the header tags and images are relevant to each other.
SEO is both a science and an art. Focussing on writing quality content while sticking to a few guidelines when it comes to tags and URLs is the best way to ensure results.
Remember, you want search engines to rank you highly for your content, but you also want to ensure that the content is a pleasure to read.
Adding fresh content which carries brand values regularly to your site will also encourage the search engines to crawl your site more frequently.
Use your web site and its pages to establish and reinforce themes. Information can always be arranged in some kind of hierarchical structure. Just as a single page can
have a heading and then get broken down into sub-headings, a large web site can have main themes that get broken down into sub-themes. Search engines will see these
themes and recognise you as a web site with rich content.
For a great expertise and a rich experience in Affordable SEO Services, Link Building Services, SEM Services, Social Media Marketing, Pay per Click Services globally. SBwebx is the best choice for you.
Tuesday, February 15, 2011
Search Engine Marketing:
1. Search Engine Optimization
2. Web Marketing Research
3. PPC Management
4. Link Building
5. Social Networking and Web 2.0 Marketing
6. Video Production and Video Marketing
7. Local Marketing
8. Corporate Branding
9. Seo Consulting
1. Directory Submissions
2. Article Submissions
3. Social Bookmarking
4. Deep Links Submissions
5. Blog Submissions
6. Paid Directory Submissions
7. MySpace Promotion
8. YouTube Promotion
9. eBay Promotion
10. Press Release Distribution
11. FaceBook promotion
12. Affiliate Directories Submissions
13. Script Directories Submissions
14. Shareware Site Submissions
15. CraigsList Submissions
16. Forum Posting Services
17. WordPress Theme Submissions
SBwebx offers a full range of web site application development services, Web Design & Development, Online Marketing and E-Commerce Solutions from requirements gathering and definition, through the delivery and deployment of web solutions.
Friday, January 28, 2011
Link building is a process increasing link popularity of a site by creating outbound link or back link of our sites in the site which is relevant site. Link building plays a key role to enhancing search engine ranking of sites. By getting link in the term of inbound links to own sites helps to move the business at top most level in SERP. Link Building to Increase Search Engine Rankings. Many website owners know about Search Engine Optimization, Paid Marketing, and Paid Advertisements to gain top rankings in Search Engines. But when discussing online marketing with many small business owners, we find that they don't know much about the power or value of Link Building. One of the toughest aspects of online promotion is creating compelling content. But the job doesn't really end with the creation of compelling content, it actually begins from there. The next and the most crucial stage for is enhancing and selling the content to create online visibility through link building and increased link popularity.
Link Building Techniques:-
• One Way Link Building
• Reciprocal Link Building or Link Exchanging
• Three Way Link Building
Link building Services strengthening links which is not so simple. But Link Building Company guaranteed to provide good results through their best efforts and their services. It requires complicated SEO Services to promote the business. Link building helps to increase targeted traffic and key persons on a site. If you are looking a firm for relevant link building then not only inbound link matters but the quality of website, page rank are also matter. The Link building is chosen by many companies for outsourcing. Benefits of link building are aggravating the ranking of a web page on search engines on many keywords. Link building also helps in branding of business and indexing sites in the Search Engine Results page.
We can do the following activities to improve search engine ranking
• Article Submission
• Press Release Submission
• Directory Submission
• Social Book Marking
• Blog Creation and Submission
Directory submission is to provide a link for incoming links. Motive is to present relevant content on sites article in the appropriate category. Content should be unique, rich in keywords and more efficient. Press release is to present the content of the information and announcements about the incident, which the new companies and services in public relations sites with relevant links. Social book marking is to provide a link to the website with the contents of Office book marking sites. Discussion Forum is a network setting where you can discuss a topic or issue. Not really assume that a profit as higher value of PR is irrelevant unless it directly involved in higher natural rankings in search engines. Our research looking for a web page with low PR may include more than just the website high PR if the quality of incoming links.